Impressions refer to the number of times your content is displayed, regardless of whether it was clicked or not. It’s a measure of reach and visibility, and a high impression count means your content is being seen by a large audience.

Engagement refers to how users interact with your content. This includes likes, shares, comments, clicks, and saves. High engagement indicates that your content is resonating with your audience, which can lead to greater brand loyalty and increased conversions.

Organic content is any post that is shared without paid promotion. It relies on your existing followers and network for visibility.

Paid content (or social media advertising) involves boosting posts or running targeted ad campaigns to reach a larger or more specific audience. Both approaches are valuable—organic builds trust and community, while paid accelerates growth and exposure.

The ideal posting frequency varies by platform and audience, but consistency is key. Generally, posting 3–5 times per week on major platforms (like Instagram, Facebook, and LinkedIn) is a good rule of thumb. We use analytics to fine-tune the schedule for optimal performance.

A content calendar helps you plan, organize, and schedule posts in advance. It ensures consistency, aligns content with campaigns or events, and allows for better strategic planning.

A CTA (Call to Action) encourages your audience to take a specific step—like clicking a link, signing up for a newsletter, or making a purchase. Strong CTAs are clear, concise, and persuasive, and they play a vital role in converting engagement into results.

Hashtags categorize content and make it discoverable to users searching for specific topics. Strategic hashtag use can boost organic reach, increase visibility, and attract followers interested in your niche.

We use a combination of metrics like impressions, engagement rate, follower growth, link clicks, and conversions. Success isn’t just about vanity metrics—it’s about reaching the right people and achieving your business goals.

It depends on your audience. B2C brands often thrive on Instagram, Facebook, and TikTok, while B2B companies see great results on LinkedIn. We help identify where your ideal customers are most active and tailor strategies accordingly.

Absolutely. While social media is often seen as a top-of-funnel awareness tool, with the right strategy, it can drive traffic, generate leads, and even convert followers into paying customers. Especially when combined with strong content, targeted ads, and optimized landing pages.

Reach is the number of unique users who see your content. Impressions count how many times your content was shown overall. One user might see the same post multiple times, contributing to multiple impressions but only one reach.

Yes—social media is a two-way conversation. Promptly responding to comments and messages builds trust, improves customer service, and can even boost your content in platform algorithms.

Marketing is a long game. While paid ads can yield quicker results, organic growth takes time and consistency. Typically, you’ll start seeing noticeable improvements within 3–6 months, with compound growth over time.